Students explore how companies, such as Apple, Starbucks, Roxy and Nike develop their branding through product development, pricing strategies, promotional campaigns and global product placement. Students enjoy hands-on learning as they develop their own product brands and promotional campaigns, including online advertising and social media, television, radio, mobile and print advertising. Students learn industry-standard technology for conducting market research and creating advertising products. Students experience real-world learning through internships with non-profit organizations, media companies and advertising agencies.
- English 11 (P) or 12 Honors (P)
- US History (P) or Government and Economics (P)
- Economics of Marketing (P)
- CART Technology Applications
Time: 7:30 – 10:30 OR 12:30 – 3:30
Room Number: N108